Privacy Policy

Privacy Policy

Last updated: 13th July 2021. (“Site”). The owner and operator of the Site is SILAL FOOD AND TECHNOLOGY L.LC (“we”, “our” or “us”).References in these Privacy Policy to “Customer”, “you” or “User” (or similar) are references to you as an individual or legal entity as the case maybe. By using this Site, you agree to the collection, use and disclosure of your information as described in this Privacy Policy, and agree to the Terms of Use which are incorporated by reference. If you do not agree, please do not access, or use this Site.

We take our responsibilities regarding the protection of personal information very seriously. This policy explains:

1. Why we need your personal information

When you use this Site, you will be asked to provide certain information such as, without limitation, your name and contact details (referred to hereinafter in this Policy as Personal Information). We will store this information and hold it on computers, computerized storage centers or otherwise. We will use this information, by way of example and without limitation, in some and/or all the following ways:

a) to register you with our Site.

b) to answer any queries which you may send to us by e-mail.

c) in order to conduct User satisfaction surveys.

d) to meet our legal compliance obligations.

e) for crime prevention and detection.

f) address problems with the Site.

g) for direct marketing purposes, as set out in detail below; or

h) allow you to communicate or contact us.

2. Why does Silal collect and use Personal Information?

Silal collects and uses your Personal Information for the following purposes:

a) to establish and maintain a responsible commercial and legal relationship with you.

b) where we have a legitimate interest, such as to provide you with our products and/or services.

c) for research and statistical purposes, to understand your needs as a customer and your eligibility for products and services;

d) to recommend particular products, services and opportunities to its customers.

e) to provide information to you about developments and new products.

f) to develop, enhance and market products and services and/or provide products and services to its customers.

g) to provide customer support.

h) to meet Silal’s legal and regulatory requirements.

i) to send you information, updates you have requested; and

j) to answer your questions in relation to the products and/or services we provide you or in relation to this Privacy Policy.

3. How long is your information retained?

We will retain your personal data only as long as we need it for the purpose it is being processed for or as long as the law requires. For example, when you contact us with a complaint, query, or other concern, we will retain your information as long as needed to respond to your query. We will periodically review the Personal Information we hold and delete it securely, or in some cases anonymize it, when there is no longer a legal, business, or consumer need for it to be retained. When we anonymize data, we may retain such data indefinitely without further notice to you.

4. To whom we disclose your Personal Information?

We do not sell or trade your Personal Information to third parties. We may share information about you as follows:If you are a customer, your personal data (including sensitive personal data) has been provided to us for the purposes of provide a simple and convenient service to consumers. You automatically authorize us to retain and/or use such data and to transmit to and/or to share it with: our own offices, our authorized agents, service providers, approved contractors, our other companies and/or brands, our affiliates, anyone to whom we transfer our rights and duties; third party companies offering related services (including, for example credit/debit card and other payment card companies, and other providers of such related services).

For all these purposes, The Site may provide its third-party service providers and processors with access to your Personal Information. These third-party service providers may be located outside the UAE. These service providers may include: credit/debit card verification providers, our data warehouse and customer relationship management center, marketing organizations, who may provide us support with marketing and promotional communications; internet service providers, cloud hosting companies who administer our web pages and provide internet services and host our facilities; third party companies offering related services, and consumer research companies that assist the Site with understanding consumer interests by conducting surveys. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or HTML5 cookies to receive, collect or store information.

We may also disclose your Personal Information as permitted or required by law. For example, we may disclose personal information to those governmental bodies who have authority to obtain it, in order to comply with a warrant or subpoena issued by a court of competent jurisdiction, and to comply with record production requirements.

We undertake to collect, process, store, save and transfer your data in compliance with the applicable data protection legislation in force from time to time.

To anyone to whom we transfer or may transfer our rights and duties under our agreement with you.

If we have a duty to do so or if the law allows us to do so.

To our employees, agents and/or affiliates to do any of the above on our behalf, now or in the future.

If you choose not to provide certain Personal Information we request, you will still be able to visit our Site, but you may be unable to access certain options or services.

Please note that there may be instances where it may be necessary for us to communicate with you, for administrative or operational reasons relating.

The information that you provide to us will be held in our systems, which are located on our premises or those of an appointed third party, which may be located outside the UAE. We may also allow access to your information by other third parties who act for and/or in conjunction with us for the purposes set out in this policy or for other purposes approved by you.

We only share your Personal Information to the extent required for the performance of such services. The Site has implemented safeguards to ensure that our service providers treat Personal Information in a way that is consistent with the terms of this Privacy Policy and that it is never used except to fulfil services to The Site.

5. Access to/correction & updating of Personal Information

If your personally identifiable information changes, or if you no longer desire our service, we provide a way to correct, update your Personal Information provided to us. If you wish to do so, please contact us on

6. Transfer of your Personal Information

To ensure that your data is adequately protected, we only transfer your data subject to suitable safeguards being in place.We may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use Personal Information provided through this Site in a manner that is consistent with this Privacy Policy. We may also share aggregate, anonymous, or de-identified non-Personal Information with third parties for their marketing or analytics uses.

7. Consent

Sometimes SILAL may request your consent before processing your Personal Information. If so, the form of consent sought by SILAL may vary, depending upon the circumstances and the type of Personal Information processed. In determining the form of consent obtained from you, SILAL takes into account the sensitivity of the information and your reasonable expectations, so that you understand the nature, purpose and consequences of the collection, use and/or disclosure of your Personal Information. SILAL will always seek express consent when the Personal Information is likely to be considered sensitive. Sensitive Personal Information means information about an individual’s: race; ethnic origin; politics; religion; trade union membership; genetics; biometrics; or health.

Consent may be obtained in any one of the following ways:

a) an application form may be used to seek consent, collect Personal Information, and inform the User of the use that will be made of the Personal Information. By completing and signing the form, the User is giving consent to the collection and the specified uses.

b) a series of tick boxes may be used to allow the User to request that their names and addresses are not given to other organizations.

c) orally when information is collected over the telephone; or

d) at the time a Customer uses a product or service

You may withdraw your consent at any time, although if you do so, it does not mean that anything we have done with your Personal Information with your consent up to that point is unlawful. This includes your right to withdraw consent to us using your Personal Information for marketing purposes. If you wish to withdraw your consent to certain collection, retention, use or disclosure of Personal Information, please contact

8. Security

When you use our Site or enter personally identifying information, your details are transmitted across the internet securely. We have implemented technology and security features to safeguard the privacy of your Personal Information. We also follow strict security procedures in the storage and disclosure of information which you have given us to prevent unauthorized access should we be required to disclose sensitive information to you, we may request proof of identity in adherence with our security procedures before we are able to do so.

In the circumstances set out in this policy where the Site passes your information to a third party, we will ensure that the security measures that such party has in place in relation to the processing of your data are at least as stringent as those employed by the Site. This does not apply where we are required by law to pass your information to a third party.

9. Tracking Site usage

We use tracking software to monitor customer traffic patterns and Site usage and to gather certain information like the number and frequency of visitors to the Site. This information (which may include the URL you just came from, the URL you next go to, what browser you are using and your IP address) is used to develop the design and layout of the Site to better meet the needs of visitors to the Site. We only use such data in the aggregate. The Site does not capture any personally identifying information.

This information is also used to analyse patterns and improve our marketing and promotional efforts, to improve our content and product offerings, and to customize our Site’s content, layout and services.

By using our Site, you give your explicit consent for us to collect this data and information and/or use it for the services provided by the Site.

10. Cookies

During your interaction with the Site, SILAL may use a browser feature called a ‘cookie’ to collect information anonymously and track your patterns on the Site. A cookie is a small text file containing a unique identification number that identifies your browser to Silal’s computers each time you visit the Site using cookies. Cookies tell Silal which pages of its websites are visited and how many people visited each web page. This helps Silal to enhance the online experience of visitors to the Silal. Cookies also serve to identify your computer so that your preferences can be saved for future visits and advertising based on your previous interaction with the Site, SILAL works with third parties that use these cookies to help us with such traffic management, research and analytics.

The use of cookies is an industry standard, and many major browsers are initially set up to accept them. You can reset your browser to refuse either to accept all cookies or to notify you when you have received a cookie. However, if you refuse to accept cookies, you may not be able to use some of the features available on the Site.

Google Analytics. When you visit or interact with the Site, Google Analytics, our third-party analytics solution, may use cookies or other technologies to automatically or passively collect information about your online activity. Google Analytics collects information that your web browser automatically sends to Google, such as the web address of the page that you visit and your IP address. Google uses this information to provide us with reports about traffic to our Site and your visit to our Site (such as the domain from which you access the internet, the web address of the website from which you linked to our Site, the time and date of your visit the web pages that you view and click through). We will use this data to improve our Site structure and content. Google may also use this data in accordance with its Privacy Policy, which can be found at For more detailed information on how Google uses your data through our Site, please visit

11. Links

Our Site may contain links to other websites. Please be aware that we are not responsible for the privacy practices and/or the security of websites not operated by us. We encourage you to read the privacy policies of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information and data collected by our Site.

12. Changes to the Privacy Policy

If we decide to change our Privacy Policy, we will post the changes on our Site, so you are aware of what information we collect, how we use it and under what circumstances, if any, we disclose it. This Privacy Policy may be amended by us from time to time and at our sole discretion. Use of the Site after the effective date of the amendments constitutes explicit consent and acceptance of the amended terms and conditions. We reserve the right to apply the amended terms to the information and/or data we have already collected, subject to any legal constraints.

13. Minors accessing our Site

You confirm to us that you are of the applicable legal age or over to access and use this Site in accordance with its terms. If a minor (according to applicable laws) has provided the Site with information without consent of a parent or guardian, the parent or guardian can contact the Site to remove it, and we will use reasonable efforts to remove such information from our files.

14. Disclaimer

Subject to the limitations set out in this Privacy Policy and to the extent permitted by law, neither we nor any of our officers, directors, employees, representatives, subsidiaries, affiliated companies, distributors, affiliate (distribution) partners, licensees, agents or others involved in creating, sponsoring, promoting, or otherwise making available at the Site and its contents shall be liable for (i) any punitive, special, indirect or consequential loss or damages, any loss of production, loss of profit, loss of revenue, loss of contract, loss of or damage to goodwill or reputation, loss of claim, (ii) any inaccuracy relating to the (descriptive) information (including prices and availability ) of the Service, (iii) any (direct, indirect, consequential or punitive) damages, losses or costs suffered, incurred or paid by you, pursuant to, arising out of or in connection with the use, inability to use or delay of our Site, or (v) any (personal) injury, death, property damage, or other (direct, indirect, special, consequential or punitive) damages, losses or costs suffered, incurred or paid by you, whether due to (legal) acts, errors, breaches, (gross) negligence, willful misconduct, omissions, non-performance, misrepresentations, tort or strict liability by or (wholly or partly) attributable to us or any of our other business partners (including any of their employees, directors, officers, agents, representatives, subcontractors or affiliated companies), including any (partial) cancellation, force majeure or any other event beyond our control.

15. Divisibility

The cancellation of one or several clauses of these terms- for illegality or non-enforceability, shall not affect other terms as being enforceable and producing their effects.

16. Disputes, and the applicable law

This Privacy Policy and any dispute or claim arising out of or in connection with it shall be governed by and construed in accordance with the laws of the United Arab Emirates as applicable in the Emirate of Abu Dhabi.

Any dispute arising out of or in connection with this Privacy Policy, including any question regarding its existence, validity or termination, or the legal relationships established by it, shall be referred to and finally resolved by Abu Dhabi Courts.

17. How to Contact Us

If you have any questions or concerns about this Privacy Policy or the practices described herein, please email

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